LeftBrainRightBrain Closes on Redesign and Launch of New Theresa Springer Web Site
Beaverton, OR – July 20, 2015 – LeftBrainRightBrain Marketing (LBRB) today announced the launch of a new web site for Theresa Springer, a LBRB client since 2008. The site design marks the 4th generation of the web site.
“Theresa’s always been about keeping her brand fresh and doing whatever it takes to stay at the front of the mortgage industry,” said Drew Zagorski, Principal of LeftBrainRightBrain Marketing. “When we were looking at the next generation, or Theresa Springer 4.0, there were several priorities we had in mind. First, we wanted to absorb her current blog, which lived under a separate domain. So the strategy was to port in all of her legacy posts – over 1300 of them from the past several years. Then we wanted move her over to the WordPress platform, to accommodate the blog and to ease the feed and caring of the site going forward. And finally, we needed to ensure that as we ported over the content from the old site, that we didn’t change any of it as compliance is a big deal in the banking industry, and the content had already been vetted and approved. The final result is a site that moves visitors to key content, provides an opportunity for Theresa to feature specific mortgage products throughout the year and more closely matches her personal branding.”
“From the moment I started working with Drew, he got me” said Theresa Springer, Senior Loan Officer and Sales Manager with Eagle Home Mortgage. “He quickly dialed in to what I’m all about and my philosophy for doing business and caring for my clients. He’d crafted a brand identity and message that was and is still spot on. Through the years we’ve rolled out several versions of my website, but this one – our fourth go around – is by far my favorite. I love the way it responds and presents on my phone, tablet and desktop. And within a couple weeks it was generating solid leads and new clients for me – and that’s the real judgment on whether things are really working… but that’s nothing new with Drew and LBRB. He’s helped me create new business since the moment we began working together over 7 years ago!”
About Theresa Springer
Senior Loan Officer & Sales Manager, CGA, CAPS
For nearly 25 years, Theresa has been writing residential mortgage loans and construction loans. With deep experience in construction financing, new home loans and refinancing, she de-mystifies the loan process and educates and advises clients on home loan options and budget considerations. When you work with Theresa you’ll have the peace of mind that you’ve secured a great construction or residential loan product for your specific needs so you can enjoy living in your new home, not under a mortgage you can’t afford.
For more information please visit Theresa Springer’s website.