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New IEDM Conference Website Offers More Robust Navigation and Multi-Site Platform

IEEE Also Engages LBRB for Ongoing Web Site Maintenance & Support

iedmBeaverton, OR – September 30, 2015 – LeftBrainRightBrain Marketing (LBRB) today announced the launch of a new web site for the IEEE IEDM Conference.

“We’re excited to announce the launch of the IEEE IEDM Conference website,” said Drew Zagorski, Principal of LeftBrainRightBrain Marketing, “because it provided several great challenges. First, the volume of the information that IEEE provides for its audience – we needed to really think through how we made all of it available without over-complicating the site’s navigation. We devised a way to present sub-pages in a side channel, in an automated way leveraging a ‘parent-child’ page structure. Also, IEEE wanted to be able to generate subsequent year event sites without having to recreate the wheel. To accomplish this, we developed the site using a multi-site platform. That way, after the current conference is done and post-event work is added to the site, the client simply clicks a button to generate next year’s event site.”

“LeftBrainRightBrain came to us by way of a recommendation,” said Conference Manager, Phyllis Mahoney, “and they lived up to all the hype. From the beginning, they presented a clear, easy to understand proposal with a reasonable fee structure. Then made the process very easy for us, though the entire team participated from remote locations. The new site looks wonderful and the LBRB team did a great job in turning over the keys to us by way of a desk-share session to train us on how to manage things. They did such a great job overall, it just made sense for IEEE to engage LBRB long-term to provide ongoing support and maintenance.”

About IEDM

With a history stretching back over 60 years, the IEEE International Electron Devices Meeting (IEDM) is the world’s pre-eminent forum for reporting technological breakthroughs in the areas of semiconductor and electronic device technology, design, manufacturing, physics, and modeling. IEDM is the flagship conference for nanometer-scale CMOS transistor technology, advanced memory, displays, sensors, MEMS devices, novel quantum and nano-scale devices and phenomenology, optoelectronics, devices for power and energy harvesting, high-speed devices, as well as process technology and device modeling and simulation. The conference scope not only encompasses devices in silicon, compound and organic semiconductors, but also in emerging material systems. IEDM is truly an international conference, with strong representation from speakers from around the globe. For more information please visit the IEDM web site.