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The L.A. Trust for Children’s Health and LBRB Aim Toward v.3.0

Beaverton, OR – November 16, 2015 – LeftBrainRightBrain Marketing (LBRB) today announced that it has been engaged by The L.A. Trust for Children’s Health to develop the next generation of their web site.

“We began our work with The Trust back in 2012,” said Drew Zagorski, Principal of LBRB, “when they were struggling with a home-grown site that was poorly built. Since then we’ve helped the Trust evolve their web presence to include data collection tools that enable them to measure their impact in delivering health care to LAUSD students, through their Wellness Network. Also during those years, the Trust has gained more clarity on their mission, which has driven the need to refresh the design and site architecture to better meet the needs of their audience and constituents. We’ll continue to refine the data collection tools and information delivery, as well as providing ongoing support beyond the launch of version 3.0 of the site.”

“The L.A. Trust for Children’s Health is pleased to announce the reengagement of LeftBrainRightBrain Marketing and its principal, Drew Zagorski, for the redesign and updating of our website, www.thelatrust.org,” said Andy Kreiss, Communications & Marketing Manager for The L.A. Trust. “From LBRB’s initial design in 2013, The L.A.Trust’s website has seen tremendous growth including a 231% increase in sessions, and a 265% increase in users, while our bounce rate fell 24% over the same period. Drew and LBRB guided The L.A. Trust towards becoming the ‘go-to’ website for all things school-based health care in Los Angeles County. LBRB  helped put us on the map, and we look forward to this update as it will serve even better our ever growing audience.”

About The L.A. Trust for Children’s Health

The Los Angeles Trust for Children’s Health (the Trust) is a 501(c)(3) nonprofit organization working to improve the health of the children of the Los Angeles Unified School District (LAUSD). The L.A. Trust works to:

  • Provide strategic funding and support for LAUSD Wellness Networks, school health centers and other student health services.
  • Increase access to health services for LAUSD students.
  • Increase public awareness of and advocate for effective responses to critical health issues.
  • Promote the study and research of health issues and practices.
  • Promote collaboration among health organizations to address the needs of children.

To learn more, visit The L.A. Trust for Children’s Health web site.