Move Over Digital Advertising, Here Comes Earned Media

Move Over Digital Advertising, Here Comes Earned Media The Problem For the past several years growing and capturing an online audience and market was all about advertising – Pay Per Click/Search Ads, Banner Ads, and the like. This worked well. But in the change-every-5-seconds digital world we live in, things continue to evolve rapidly. It…

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Cheap… A Cautionary Tale

I recently got a call from a past client. We developed a website for them back in 2012. Last year I contacted them as I hadn’t heard from them since that launch. Took a peek at the site and it was the same site, a good bit stale, and in need (in my opinion of…

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While They Regrexit, You Shouldn’t Brexit

In the wave of the Brexit / Regrexit nonsense (as if we didn’t have enough of our own with our elections) overseas that has resulted in the United Kingdom opting out of the European Union, take a breath and have a steady hand on your business. Yes, the markets are going to get shaken up…

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