Category: Branding

Cheap… A Cautionary Tale

I recently got a call from a past client. We developed a website for them back in 2012. Last year I contacted them as I hadn’t heard from them since that launch. Took a peek at the site and it was the same site, a good bit stale, and in …

Branding and the 5-Tool Brand

Does Your Brand Do It All? In baseball, there’s a classification of player that is considered the cream of the crop. The Hall of Fame is crammed with these guys. They’re considered 5-Tool Players. A 5-Tooler has the following qualities: They’re fast – they can go from 0 to 60 …

Need to Have – Nice to Have

The Pragmatist’s Guide to Small Business Marketing Need to Have v. Nice to Have It seems like every time you blink there are new bells and whistles, social networks, tools, dashboards and technology available to “help” you market your business. As a small business owner, you’ve already got your hands full …

Executing the Brand

The Pragmatist’s Guide to Small Business Marketing Executing the Brand We’ve come a long way from the days when a brand was perceived as simply a company logo. Today most business owners understand that their brand goes way beyond just the visual representation of their company. It’s more than logos, …

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